Welcome to the portal of “liquid knowledge”; DrinkLow.Co is an independent, privately financed platform that promotes information, events and news in and around the emerging world of low and non-alcoholic drinks. We provide a resource for brewers, retailers, and stakeholders to display their product information, and acquire the information needed to enter this market and profit from it. It all starts with understanding the needs of the consumer and meeting them with the products that best suit your brand and your business.
Why DrinkLow.Co?
We live in an exciting time, heavy drinking in the younger demographics are at an all-time low, which indicates a hunger for more low alcohol and non-alcoholic drinks options. Where consumers have called, the industry provides! We’re here to provide concise information on the trendiest low alcohol and alcohol-free products. Enjoy a detailed overview of the brands, the drinks, and the options available.
Understanding the Low alcohol Trend
Statistics give us great promise for the health of the current generations in the UK. We are seeing fewer people binge-drinking and more people who are still partaking, doing so for the pleasure of the taste of a smooth whisky or a well-brewed beer.
We’re seeing around 198 variants of low alcohol drinks in the four big supermarkets in the UK. These include bitter, lager, cider, and wines – red, white, rose and sparkling wine – and even spirits.
The younger generations are pursuing joyous drinking occasions above the altered state of mind binge-drinking experiences. As a result, there’s a lively culture around the finesse of creating fantastic beverages and a refined experience on the palette. The sophistication of the UK market has seen a growth in craft beers such as Brewdog’s Nanny State as well as spirits alternatives like Seedlip. At the same time, established brands are appearing with low alcohol twins such as Adnams’ Ghost Ship and Morland’s Old Speckled Hen.
Along with the below 1% alcoholic beverages, there are also a number of reduced-alcohol drinks, including beers and ciders that average around 3.5%. DrinkLow.Co is focused on drinks that contain 0% to 1.0% ABV (alcohol by volume). The terminology includes no-alcohol, de-alcoholised, zero-alcohol, and alcohol-free drinks that are 0% ABV to the more commonly named low alcohol drinks that are generally less than 1.0%